I’ve always believed that life is too short to drink anything but amazing coffee. Whether it’s an americano, cappuccino or decaf latte, I can appreciate a good brew. A bunch of coffee lovers at NOW Coffee took on the challenge of supplying the community with their daily cup (or cups) of caffeine fixes. They aim to better the world through coffee by sharing their experiences with everyone on the East Coast. What makes NOW Coffee a unique offering is that you can sit down to sip on your cuppa, or you can quickly grab your coffee at their drive-through!
The team is obsessed with quality. They source, roast and brew the best possible cups of coffee for their patrons. The drive-through came about when they had to pause the opening of the cafe due to the COVID restrictions as a way to get their brand out there before opening the shop. What better way than a drive-through coffee stop? Since there was no speciality like that in the area, they quickly saw the demand for COVID-friendly ways to get their coffee. Soon after, more branches opened to cater to the community.
Many hours were put into bringing this concept to life. They even set up re-enactments in their home to play out how orders would go. Using the space they were given and designing everything around convenience, they spent sleepless nights making sure there were no flaws in their plan.
Known for delicious coffee, they even do pour-overs (a special manual drip brewing method) – a refined and classic way to create rich and flavourful coffee. Also regaled for a friendly company of staff, each person who visits leaves as a member of the family. They love being part of the East Coast community and have built a loyal client base over the years and pride themselves on fostering strong relationships. Though their menu is small, the chef creates fresh and delicious meals to pair with your drink of choice. Not forgetting the fantastic views you can enjoy from the spot, creating a complete and holistic experience with every visit.
Always looking towards the future, they are open to new opportunities while staying small enough to continue to be owner-run and keep high standards for quality. They have begun recently supplying cafes in Cape Town and look forward to going international with their brew.
This team is passionate about what they do and wants to serve their community to the best of their ability. They’re meticulous about the consistency and quality of their service and products, which can be tasted in every sip. This is just the beginning for this vibrant spot.
https://www.instagram.com/nowcoffee_dbn/?hl=en
Words: Cristina Govender