Customers can look forward to an exceptional shopping experience, as La Lucia Mall and the East Coast community welcomed a game-changer in retail, with the launch of Checkers FreshX in November 2025, South Africa’s premier grocery destination. Covering 3,000 sqm, the store features the Checkers FreshX concept, a modern layout, and an expanded range of products and services.
With more choice, convenience, and value, shoppers can enjoy:
- A Meat Market with free-range chicken and restaurant-quality steak,
- A bakery offering artisanal breads and cakes,
- A dedicated Health and Wellness section,
- A wine cellar,
- A sushi bar,
- Fresh fruit and vegetables,
- A hot and cold foods deli, and
- A Money Market counter.
“We’re excited to bring Checkers’ premium offering to La Lucia Mall,” says Willem Hunlun, Chief Operating Officer at Checkers. “From our fresh and innovative product range to everyday supermarket prices, our goal is to give customers the kind of experience that keeps them coming back.”
“Checkers’ arrival is a win for our shoppers and for La Lucia Mall’s long-term strategy,” says Gavin Jones, Growthpoint’s Head of Retail Asset Management. “Their premium offering aligns perfectly with our consumer base, and their investment reflects growing confidence in the mall’s evolution as a high-performing retail destination.”
The opening further strengthens Checkers’ footprint in KwaZulu-Natal, providing customers with greater access to the quality, affordability, and excellence that earned Checkers the title of South Africa’s strongest brand in the 2025 Brand Finance South Africa Top 100 Report.
This comes as Checkers remains the country’s fastest-growing premium grocer for the fifth consecutive year. Over the last year and a half, the retailer had 75,000 more customers selecting to shop at Checkers stores or online every day.
The Brand Finance accolade is attributed to Checkers’ stellar performance in outstanding domestic brand perceptions, which includes perfect scores in ‘brand I love’, engagement, consideration, recommendation, and ‘word of mouth’. The study also found that consumers are satisfied with Checkers’ pricing regime.
“At the heart of the Checkers brand is the relentless pursuit of better and better for our customers. Every day, we live by the pulse of the incredibly inspiring people we serve, constantly looking for new ways to enable more South Africans to live better. We aim to offer unavoidable value and world-class shopping, made effortless. If, in doing so, customers choose us, we are thrilled, and when they reward us by embracing the brand, from Checkers Sixty60-themed kids’ parties to weddings, it’s the ultimate reminder of why we push boundaries, and we’ll keep raising the bar for them,” asserts Ilze Bylos, Chief Marketing Officer at the Shoprite Group.
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