At a gala awards ceremony in London, Rainmaker Marketing’s award-winning campaign for Salt Rock City has been named Best Development Marketing Africa at the International Property Awards, announced on 16 January 2026.
The prestigious accolade follows Rainmaker Marketing’s recent Best Development Marketing South Africa win for the same Salt Rock City submission, elevating the campaign from national recognition to continental supremacy and firmly positioning the KwaZulu-Natal-based agency amongst Africa’s leading property marketing specialists.
Recognised as one of the most respected benchmarks in the global real estate industry, the International Property Awards are judged by an independent panel of more than 80 senior industry professionals spanning development, architecture, marketing and finance. Winning the coveted 5-Star award at a continental level places Rainmaker Marketing in an elite category of agencies, delivering work that not only meets but also exceeds international standards.
According to Stefan Botha, Director at Rainmaker Marketing, the award is significant not only for the agency, but for South Africa’s property and marketing industries as a whole. “To win Best in Africa as a South African agency is an exceptional honour. It reinforces that world-class work is being produced locally and that our thinking, execution and results can compete with and outperform global peers,” says Botha.
The award-winning Salt Rock City campaign, developed in collaboration with the Devmco Group, is underpinned by Rainmaker Marketing’s fully integrated, insight-led approach that combines in-depth market research, strategic positioning, creative execution, digital performance marketing and sales enablement into a single, measurable system. The campaign achieved outstanding commercial success, including the sale of 100 plots on launch day, and has become a benchmark for large-scale development marketing in the region. “This recognition affirms our belief that successful property marketing doesn’t sit in silos,” Botha explains. “It’s the convergence of research, marketing and sales that is supported by technology and data, which ultimately creates real impact. That integrated approach is what continues to differentiate Rainmaker Marketing locally and internationally.”
Beyond agency success, Botha notes that the award reflects broader positive momentum within the KwaZulu-Natal North Coast property market. “This award is also a reflection of the growth and confidence we’re seeing on the North Coast. Developments like Salt Rock City demonstrate the scale of opportunity in the region, and it’s encouraging to see international recognition shining a spotlight on what’s happening here.”
The Best in Africa title further reinforces Rainmaker Marketing’s position as an industry leader across multiple spheres of the property sector, from research and strategy to marketing execution and sales performance, and strengthens its growing international footprint. One thing is for sure: no day at Rainmaker Marketing is a “typical day”. Different clients and campaigns are at different stages, so some days they focus on launch strategy and sales, while others are all about research, execution and performance analysis. Through it all, they collaborate across teams, review insights, and make decisions that ensure every milestone contributes to the bigger picture of the campaign and the actual bottom line of the project. It’s this mix of adaptability, collaboration, and focus on outcomes that shapes how they work every day and on every project.
This latest accolade adds to Rainmaker Marketing’s expanding list of international honours and continues to elevate South Africa’s reputation as a source of innovation and excellence within the global property landscape.