Masters of Industry

The UmhlangaJuly 26, 2024

Meet the men who shape the business world in diverse and innovative ways. By pushing the boundaries and staying on top of their game, they have carved out their success in their respective fields.

 

Dr Devin Chetty 

Tell us a little bit about yourself and your business

I am a graduate of the esteemed dental faculty at the University of the Western Cape. After I completed my degree, I landed a job as a military dentist with the South African National Defence Force, an experience that truly humbled me. Years later, an opportunity presented itself when I was offered the position of Head Dentist at PearlsMED. I seized the opportunity and opened my dental studio in 2021. 

At Pearly Whites Dental Studio, we provide a wide range of treatments, including general dentistry, cosmetic procedures and paediatric dentistry. My passion for dental care drives me to provide every patient with exceptional service in a relaxing and enjoyable environment, with my specialisations including implant and aesthetic dentistry. My goal is to create a space where modernised dental treatment can improve patients’ health, appearance and overall quality of life.

How do you adapt to changes in the dentistry industry? 

Flexibility is key in responding to changes within the dental profession. This field is constantly evolving with new techniques, technologies and research findings. I try my best to keep up by adopting a culture of continuous learning by attending seminars, and conferences, utilising technology, collaborating with peers and prioritising patient-centered care. 

What major setbacks have you faced? How did you overcome them? 

Transitioning from a public service, where all administrative tasks, accounts and booking patients are done for you, to private practice was challenging. However, I was fortunate to have a competent team to support me. My assistant, with her years of experience in the industry, knows the ins and outs of the business. My practice manager and I work together like a well-oiled machine. 

I am grateful to have my dad, Dr Sundrum (a respected orthodontist), and my mom, Professor M. Chetty (an oral pathologist), who have helped me navigate this journey. With their support, I am updated on all the latest research and technology in the field.

What vision do you have for the future of your practice? 

I see my dental practice growing in both scope and reputation. While my practice has a repute for aesthetics, I aim to expand my services to meet the evolving needs of my patients, integrating complete orthodontics and expanding my team all while maintaining a commitment to excellence, compassion and integrity. 

 

Tel: 086 155 5111

Website: www.pearlywhitedental.co.za

Facebook: @pearlywhitesdentalstudio

 

Wesley Singh 

Tell us a little bit about yourself and your business

I’m the founder of Makeup by Wes and the owner of MBW Exuberance Studio. Makeup by Wes was born from firsthand experiences in the makeup industry. Having worked as a makeup artist since 2019, I identified a significant gap in the market for inclusive, high-quality beauty products and services. This insight led me to establish not only a cosmetics line but also a beauty studio. 

Our offerings encompass a wide range of cosmetics, including foundations with an extensive shade range, vibrant eyeshadows and long-lasting lip products, as well as professional hair, makeup and beauty services. I’m deeply immersed in the beauty industry. My passion is to empower people to express themselves through our diverse offerings.

 

How do you stay innovative in the beauty market? 

Staying innovative in the beauty industry means continuously researching and adapting to new trends while deeply engaging with our customers. We actively incorporate their feedback into our product development. Recognising the need to diversify our offerings, we expanded our focus to include a comprehensive makeup range. This strategic expansion was driven by the desire to ensure that our products could reach our customers effectively, even when in-person services were less feasible. This shift has allowed us to broaden our impact and meet our customers’ needs more fully, wherever they are.

 

Have you faced any major setbacks? How did you overcome them? 

Like any business, we’ve faced challenges, especially when COVID-19 disrupted our face-to-face services. Initially, we encountered hurdles with product formulation and finding the right manufacturing partners who could meet our standards for quality and ethical production. We overcame these obstacles by steadfastly adhering to our values and by cultivating strong, transparent relationships with our customers and stakeholders.

 

What vision do you have for the future of your businesses?

I envision Makeup by Wes expanding into international markets and extending our product lines to include more skincare products. Building on the success of our skincare-infused cosmetics, we plan to delve deeper into products catering to both beauty and skin health. In the next few years, I see us becoming a leading name in inclusive and skin-friendly cosmetics, continuously innovating to meet diverse beauty needs. We aim to grow in size and lead the way in sustainability within the beauty industry, reinforcing our commitment to ethical and environmentally conscious practices.

 

Tel: 061 005 5697

Website: www.makeupbywes.com

Instagram: @makeup_bywes