A Decade of Success

The UmhlangaDecember 14, 2022

Staying rooted and growing branches

As Africa’s leading award-winning property and lifestyle marketing agency, Rainmaker Marketing’s team provides a turn-key solution with a niche for property and off-plan developments. Celebrating a decade in business, Rainmaker Marketing has grown from just servicing clients in KwaZulu-Natal, where the agency is still based, to now having expanded property, lifestyle and business clients throughout South Africa and abroad.

“We have organically expanded our services beyond our home ground borders into Gauteng, Western Cape, Mauritius, Portugal, the United States and Australia. I am unbelievably passionate about KwaZulu-Natal as a province regarding what we have from a climate and amenities perspective and how this property market far exceeds expectations and delivers far beyond what people give it credit for. As an agency, we are fortunate to have been granted opportunities by key developers along the KwaZulu-Natal that have allowed us to be part of the changing landscape and help introduce these incredible lifestyles to the market. I also really believe that KwaZulu-Natal has been the market leader within South Africa in terms of pioneering many aspects of estate and secure precinct living. I am proud of my team, who are incredibly skilled, and I’m so grateful for our long-lasting client relationships, who have trusted us with their visions. We make it our goal to innovate constantly, to bring out the unique qualities of each development and to tailor our strategy accordingly,” says Stefan Botha, Founder and Director of Rainmaker Marketing.

 

The province’s landscape has naturally changed significantly over the years, and it’s surreal to look at the catalytic impact of projects we were involved in launching over the period along KwaZulu-Natal’s Northern Coastline. These examples include Pearls Sky, Umhlanga Arch, The Sibaya Coastal Precinct, Zimbali Lakes, Elaleni, Zululami and Seaton.

 

Passion, unmatched knowledge of property, refined expertise and creative outlook have earned Rainmaker Marketing the title of Africa’s best in the business for multiple campaigns created on behalf of clients.

Botha adds, “Through our strong work ethic, refined skills, intense knowledge of property and creativity – we strive to be at the forefront of property marketing and pride ourselves in achieving outstanding results for our clients. I am so proud of what we as a team have achieved to date with some of our top ten most notable milestones over this past decade, including:

  1. Creating and facilitating the first online property sales launch in South Africa.
  2. Facilitating three of the biggest sell-out successes in the country’s history with launch day results of over R1 billion.
  3. Facilitating the first usage of OZOW for online property transactions.
  4. Achieving four consecutive international property awards for best development marketing in Africa.
  5. Our geographic expansion nationally and internationally has grown by 20% each year.
  6. Unlocking over R20 billion in property developments in the last three years through our marketing research and marketing teams.
  7. Assisting over 152 developments locally and internationally in optimising their developments upfront through our market research offering.
  8. Positioning KwaZulu-Natal as a premier retirement destination through the educational campaign, “Retire KZN”.
  9. Pioneered VR technology within the South African Property Industry in 2016.
  10. In 2017, we pioneered the use of geo-mapping into our developments to make site orientation easier.”

 

“I read an article recently that said that within South Africa in the last 15 years, only 4% of businesses last more than ten years, and only 1% of businesses in the country start with less than five staff and grow to employ more than ten people. We are naturally very proud to have achieved our 10-year milestone and to have built a brilliant team of close to 50 staff in the process. We can’t wait to take on the next ten years!” exclaims Botha.

 

Provided by: Rainmaker Marketing